Our Team

Ron Dufficy

Ron Dufficy

Group Chief Executive Officer & Managing Director

Ron Dufficy has been with Elixinol Wellness Limited since 2017, prior to the Company's IPO, and more recently held the role of the Company's Global Chief Financial Officer.  Ron has extensive senior leadership and strategy experience which has included holding senior international finance roles, leading large international teams and driving growth initiatives across highly regulated markets.  Ron's previous experience has also included the roles of General Manager, Global Shared Services, at Aristocrat (ASX: ALL)  and Chief Financial Officer, Aristocrat America, Aristocrat’s largest and most profitable division.


Profile photo of Josephine Lorenz

Josephine Lorenz

Group Chief Financial Officer & Joint Company Secretary

Josephine Lorenz joined Elixinol Wellness in November 2017.  Josephine has over 20 years' global finance experience, having held senior finance positions in various sectors including the role of Group Financial Controller for Network Ten and Nine Entertainment Co. (ASX: NEC).  She was also formerly the Head of Finance at Independent Television News Limited in London and has held various roles at Deloitte in both London and Melbourne, Australia.

Rob Hasselman  

President Americas

Rob brings deep experience in senior leadership positions within the healthcare sector, including 16 years with Johnson & Johnson in sales, marketing and strategy roles. More recently Rob was Chief Marketing Officer at Ecofibre where he drove the sales and channel strategy, gaining invaluable insights into the CBD market. Prior to this, Rob was VP Sales & Marketing for WellSpring Consumer Healthcare, where he led the company’s successful transformation through merger, acquisition and divestment initiatives, and created a sustainable and profitable growth business.