Our Team

Ron Dufficy

Group Chief Executive Officer and Managing Director

Ron Dufficy has been with Elixinol Wellness Limited since 2017, prior to the Company's IPO, and more recently held the role of the Company's Global Chief Financial Officer. Ron has extensive senior leadership and strategy experience which has included holding senior international finance roles, leading large international teams and driving growth initiatives across highly regulated markets. Ron's previous experience has also included the roles of General Manager, Global Shared Services, at Aristocrat (ASX: ALL) and Chief Financial Officer, Aristocrat America, Aristocrat’s largest and most profitable division.

Josephine Lorenz

Group Chief Financial Officer and Joint Company Secretary

Josephine Lorenz joined Elixinol Wellness in November 2017. Josephine has over 20 years' global finance experience, having held senior finance positions in various sectors including the role of Group Financial Controller for Network Ten and Nine Entertainment Co. (ASX: NEC). She was also formerly the Head of Finance at Independent Television News Limited in London and has held various roles at Deloitte in both London and Melbourne, Australia.

Rob Hasselman

President Americas

Rob brings deep experience in senior leadership positions within the healthcare sector, including 16 years with Johnson & Johnson in sales, marketing and strategy roles. More recently Rob was Chief Marketing Officer at Ecofibre where he drove the sales and channel strategy, gaining invaluable insights into the CBD market. Prior to this, Rob was VP Sales & Marketing for WellSpring Consumer Healthcare, where he led the company’s successful transformation through merger, acquisition and divestment initiatives, and created a sustainable and profitable growth business.

Natalie Butler

Marketing Director

Bringing over a decade of strategic marketing leadership to the table, Natalie boasts a proven history of catalysing growth and innovation on both local and global brands. Having worked closely with the Sustainable Nutrition Group marketing and product teams over the past year, she is uniquely positioned to spearhead future growth opportunities for the group. As General Manager of Tom Organic, Natalie was instrumental in steering the company to success and also direct major global initiatives with renowned brands within the L'Oréal Group. Her journey underscores her ability to foster connections, drive results and fearlessly embrace diverse challenges in dynamic environments.

Felipe Favaro

Chief Operating Officer

Felipe brings a wealth of expertise to the hemp and food industry, serving as the General Manager of Hemp Foods Australia since 2017. Under his stewardship, Hemp Food Australia has solidified its reputation as Australia's premier and widely recognized hemp food brand, boasting a global footprint with exports to prominent markets in Japan, South Africa, Korea, and the USA. Before his pivotal role in the hemp sector, Felipe distinguished himself as a venture capital investor. His investment portfolio spanned diverse industries, encompassing Consumer Goods, IT, Biotech, and Cleantech sectors. Felipe's multifaceted career journey reflects his deep-rooted commitment to driving growth and innovation across a spectrum of industries.

Our Team

Ron Dufficy

Josephine Lorenz

Rob Hasselman

Natalie Butler

Felipe Favaro

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